Digital Events: Media Rituals in the Digital Age (Introduction)

Grave site of Neda Agha-Soltan, shot by Baseeji paramilitia in Tehran during the 2009 protests to the presidential election results. © Truth Seeker | Wikimedia Commons

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In today’s In-Depth post, which was presented at this year’s American Sociological Association Meeting in Denver, Lisa Lipscomb extends Daniel Dayan and Elihu Katz analysis of media events to the new media and the new political environment. I am struck by how the analysis of Dayan and Katz still illuminates important political developments, and also appreciate how Lipscomb extension gives a fuller understanding of media politics of our day. Their work still shows how institutionalized democracy is significantly constituted through television. She shows how extra institutional democratic forces, contributing to what Pierre Rosanvallon describes as counter-democracy, are manifested through Digital Events of the new electronic media.

Thus, the main events of this week and last: using the insights of Dayan and Katz, it is clear that the nominating conventions are anything but empty affairs. It is true that these conventions have long ago lost their instrumental purposes: before the fact everyone knew who the candidates for president and vice president would be, and the party platforms developed and passed at the conventions are ignored by the electorate and the politicians alike. Yet, the conventions still play a very important political role, ritualistically indicating that the election contest is now entering its decisive stage, and that it is now the time for all good men and women to come to the aid of their party (to paraphrase the old typing drill).

Indeed, the nominating ritual confirms both the substantial existence and appeal of and the attachment to each of the parties. They try to refine and shape their message and appeal, and in the process, they define the terms of the American political contest and debate. In societies of the past, such rituals occurred face to face: not only in conventions and politics, but also in processions, coronations, funerals and holidays of all sorts, reported first by . . .

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Digital Events: Media Rituals in the Digital Age

The shaky video clip lasts for less than one minute. A young woman falls to the ground in a pool of her own blood, bleeding from her chest, as several men rush to her side. Two men press their palms against her chest attempting to stop the massive bleeding. As the camera operator approaches, her pupils roll to one side, she seems to be looking into the camera. Another woman’s screams are heard as the men frantically shout “Neda” and plead with her to stay with us and open her eyes (Omidsaeedi, YouTube, 2009). Blood streams out of her nose and mouth into one of her eyes; she dies with her eyes open.

The woman in the video was later identified by her fiancée as Neda Agha Soltan. Neda lay dying on Kargar Ave. in Tehran, Iran Saturday June 20, 2009 during a post-election protest, allegedly shot in the chest by a member of the Basij, a voluntary militia that takes its orders from Iran’s supreme leader Ayatollah Ali Khameini. Using a cell phone, an anonymous bystander digitally captured the moments just after Neda was shot. According to news reports, the author of the video then contacted a virtual friend he had met through Facebook who lived in the Netherlands, and asked him to post the footage. The virtual friend, known only by his first name, Hamed, uploaded the footage to the Internet and sent copies to the BBC and The Guardian as well as other media outlets. Within hours, two distinct clips surfaced on Facebook and YouTube. Shortly thereafter, the video was broadcast by CNN, thus making “Neda” a household name (Langendonck, NRC Handelsblad, 2009).

Today, I am here to talk about how mobile and social media fit in to the ongoing discussions about media’s influence on public life. I am going to make this argument in three parts. First, by offering a brief overview of Daniel Dayan and Elihu Katz’s concept of the “media event,” as outlined in their book of the same name, and more recent additions and amendments to this theory. I will then define what I call the “digital event” by looking at the capture, distribution and reaction to the Neda video. Finally, . . .

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