Global Dialogues

DC Week in Review: The Imagined and the Real Brazil

This week we have had been responding here at DC to the massacre in Tucson and to President Obama’s speech addressing the tragedy.  We also have been considering Presidential speeches more generally.

Gary Alan Fine has presented an unorthodox account of the identity of the assassin.   I presented a quick analysis and appreciation of Obama’s address, focusing on the media response to it.  And Robin Wagner Pacifici and I have thought about Presidential speech making more generally.  We will continue exploring these issues in the coming days, continuing our exploration of the speech and the response to the act of Jared Lee Loughner.  I will give a critical overview of our discussion in next week’s DC Week in Review.

Here, instead, I want to draw attention to a post of a few weeks ago, specifically to the replies it has generated.  I think the discussion as a whole provides insight into an important practical and theoretical problem, the relationship between realism and imagination.

First recall the initial post by Vince Carducci, he opened:

“Brazil is fast setting the pace for both developed and developing nations by declaring itself the world’s first “Fair Trade” nation, an announcement that comes on the heels of the election of its first woman president. Scholars and advocates have taken note. But while Dilma Rousseff’s election has been reported, the Fair Trade story has gone unnoticed in the mainstream Western media.”

And he closed expressing his hope by citing Kenneth Rapoza who:

“characterizes the election of Rousseff, Lula’s handpicked successor, as a refutation of the Washington Consensus that prescribes privatization and so-called open markets as the pother to success for lesser-developed countries. Fair Trade Brazil marks yet another step down a road less traveled.”

Carducci used Brazil to reveal that there are alternatives to “neo-liberalism.” But Felipe Pait as a Brazilian pointed out:

“This seems to be a marginal phenomenon in Brazil. …Lula’s economic policies have been rather conservative, and so have his and Dilma’s presidential campaigns. No one in Brazil is interested in autarky – not university graduates looking for every opportunity to study and work abroad, much less the poor.

I am a big freeycler by the way, both in the US and in Brazil, and I frequent handicraft fairs. I love the concept, but that’s not enough to sustain an economy.”

Carducci recognized Pait’s point, conceding but indicating why even a marginal phenomenon can be important:

“I agree that scale is an issue. There were some folks on the Solidarity Economics Network who were pretty hot on this issue. And my perception was that there might be more smoke and mirrors than substance at play here. What interests me, however, is the fact that something like this has gotten some traction in an institutional context.”

And then Michael Correy joined in, drawing upon his managerial experience in one of Brazil’s leading forestry, pulp, and paper companies, pointing out that on the ground decency of conditions and prosperity of workers and shareholders had less to do with one economic or social model or another, more to do with how people fused their own customs and practices with the “best business and technical practices from all over the world.”

“The last president of the company that I had worked with started in the mailroom and worked his way through a series of positions and ultimately was chosen to lead the company. Virtually all of the employees were Brazilian and its cash flows were reinvested in the operations. The original manufacturing location was regarded as the safest facility of its type in the world.

Being a profitable producer has helped lift the standards of living of many Brazilians that were directly and indirectly associated with this company. It enabled workers to have outstanding wages, benefits, and challenging work opportunities.…

Virtually none of the developments that took place within the company was seen through the prisms of globalism, neo-liberalism or virtually any other ideological framework. All of the developments were pragmatically dictated by how to make the best products and services in the most efficient, safest and most responsible manner. Its profitability allowed it to accomplish this, grow and prosper. Employees throughout the company were driven to achieve excellence and find innovative solutions to problems.”

And then Heloisa Pait joined the conversation, pointing to a dramatic conclusion:

“Handicraft can be important in very specific areas of this vast country, but as my brother pointed out Brazilians’ consumption aspirations need constantly improving technology and managing techniques. And all of us need global links. I wish there were more news on Brazil in English as this would give a better sense to readers unfamiliar with Romance languages how daily life is in Brazil and how it has changed in the past decades…

The changes in our economy and society can be accessed by statistics, by recent studies done about the emerging middle class, but also in daily interactions with this vast group of people who suddenly have more, and aspire for much more, than their parents had in their youth. The Brazilian working class used to have a subservient manner when dealing with middle class folks which were invariably called “doctor”. Now this is gone, at least in the big cities: construction workers and cleaning ladies look into your eyes and explain what they will do, as professionals they found themselves to be. I don’t think this is the work of Lula, and I don’t think it is Fernando Henrique’s either.

The country has changed. Students want to study abroad. Working class families pay private lessons for their kids. Everybody seems to have a goal in mind. When things go wrong, people demand “providências” from the authorities instead of accepting their fate as in the past. For good and for bad, the country is becoming more like the U.S.  Like in every developed country, we are concerned about the environment, voting for the Green Party, recycling, and supporting green initiatives.

I think the real Brazil will have to seriously face the environmental challenge its own development brought. We will also have to face democratic challenges coming from a government that intends to concentrate economic power in its large state companies and others controlled by political allies. (Although, I have to admit, Dilma is giving me the impression that she belongs to the group of women in her generation who came to public life with something to prove, while most politicians, including Lula, came to power as if they were doing us a big favor…)

But I think the article (Carducci’s)  touched on another issue, that of the imaginary Brazil of savagery and beauty, one whose existence we forgot when, in our daily lives in Brazil, we follow the news of floods in big cities or grade students’ term papers. When utopias fail in the real world, people have to project them into other realms. The democratic experience of the Island of Cuba, the liberating rule of Hamas in Gaza, and, why not?  Alternative production in the fast-growing Brazil.”

Carducci knows that the idea of a “Fair Trade Nation,” involves more of a gesture than a profound alternative economic commitment.  He is interested that the gesture is coming from a new and developing economic power.  It has important symbolic meaning.  It suggests that there may be alternatives to the present order of things.  But the Paits and Michael Correy know Brazil in their lived experience and also know that certain utopian dreams can get in the way of improvements in real life.

And Heloisa rejects the imaginary savage Brazil.  For better and for worse, she prefers the country as she knows it, in which the dignity of ordinary people is now part of the social landscape, not against economic development but because of it.

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