Media Remember: Berlusconi’s Comeback and The Genius of Blob

Logo for Rai Tre "Blob" © blob.rai.it

New media are increasingly changing the way history is being written and memories are being forged. Perhaps it’s not an appropriate comparison, with the Olympics ongoing, but think of the London bombings in 2005. Mobile camera phones enabled a new and more instant form of witnessing and communication, as Anna Reading explains in her article on “Mobile witnessing, mortal bodies and globital time” (Memory Studies 4.3, 2011). Another revolutionary moment in the history of media was the advent and diffusion of television, in the 1950s and 1960s, which enhanced the globalization of information and knowledge. It thus contributed to the creation of collectively shared, public memories as it allowed for news to reach – for the first time – large masses of people in various geographical areas.

The impact of television on the collective memory of the 1960s is illustrated by the blockbuster Forrest Gump (1994): here the protagonist is given a place – occasionally through recourse to original footage – in a range of major historical events which most Americans will have “experienced” through television. It thus feeds upon a national and visual memory of those years in the USA. In Italy too visual media have had an essential role in the creation and circulation of memories of the country’s national history of the past five decades or so. This is also because Italy has never had a real newspaper ‘culture’, and for most Italians TV news reports have been the main means of information. Italian cinema, in addition, has something of the status of a national heritage product, as Alan O’Leary suggests in his analysis of Italian movies on terrorism (Tragedia all’italiana. Italian Cinema and Italian Terrorisms 1970-2010, 2011), which has created a number of memorable ‘screen memories’. A news report about, say, a heat wave in Rome, for example, may start with the famous fountain scene from Federico Fellini’s Dolce Vita.

But visual memories of Italy’s past can also be viewed daily on the 15-minute long program Blob, which goes on air just after the evening news at 8pm. Created by a former TV director and . . .

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