Brazil Leads the Pack on “Fair Trade” Policies

Luis Ignacio “Lula” da Silva © Unknown | Agencia Brazil

Vince Carducci is a doctorial candidate in sociology at the New School. In his post, he highlights an important development in trade policies–one that was ignored by the mainstream Western press.

Brazil is fast setting the pace for both developed and developing nations by declaring itself the world’s first “Fair Trade” nation, an announcement that comes on the heels of the election of its first woman president. Scholars and advocates have taken note. But while Dilma Rousseff’s election has been reported, the Fair Trade story has gone unnoticed in the mainstream Western media.

On November 17, President Luis Ignacio “Lula” da Silva, whose tenure ends at the end of this year, signed a decree formally establishing a National System of Fair Trade. At the same time, he initiated a national business incubator network to encourage grassroots economic development. The actions continue the evolution begun in 2004 with the establishment within the Ministry of Work and Employment of the National Secretary of Solidarity Economics to liaise with federal government bureaus, local municipalities, and civil society organizations in developing policies and programs that foster economic and political equity and social inclusion in Brazil.

What is “Fair Trade?”

To better understand this event, one must distinguish between the concepts of Fair Trade and solidarity economics. Fair Trade is more commonly known to American consumers and entails a specific set of exchange practices. These include: pricing floors, living wages, long-term financing guarantees and purchasing agreements, profit sharing, community reinvestment, and the like, the costs of which account for the extra two bits or so one pays at the local coffeehouse for an “ethically sourced” cup of cappuccino.

Fair Trade is sometimes called alternative trade because it seeks to circumvent prevailing market transactions, especially those espoused under neo-liberalism and the process of globalization. For reformers like Joseph Stiglitz, Fair Trade is a viable model for international development in that it advances “trade not aid” as the solution to growing global inequality. Yet Fair Trade has also been criticized as a new form of dependency, tying the livelihoods of Third World producers . . .

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