“Say Yes to the Dress” – Consumption and the Social Condition

Rack of wedding gowns at Kleinfeld in Manhattan. © VancityAllie | Flickr

“Say Yes to the Dress” portrays one of the existential dilemmas women in the age of consumer society face. It is an emotional rollercoaster of wonder, judgment, deliberation, budgeting, frustration and decision. “Say Yes to the Dress” is a reality-TV show on TLC. For some, the show might look like a scene straight out of Theodore Adorno’s nightmare of “mass deception,” the display of the human tragedy in a world of commodities. But “Say Yes to the Dress” also presents in 60-minute segments, why the critique of consumer culture misses the point: Commodities are more than the meaningless, exchangeable representations critical theory makes them out to be. Instead, commodities mean everything to people. We cry, laugh, scream, or fight over them and we triumph or fail through them.

“In a series of posts, Jeff Goldfarb and I [Iddo Tavory] have been sketching an outline for the study of the social condition — the predictable dilemmas that haunt social life. We argue that one of the core intellectual missions of sociology is to account for the ways in which social patterns set up these dilemmas that actors experience as crucial for their lives and how they define themselves.”

I have been following Jeff and Iddo’s project for a while, and I suggest that it will help to further the understanding of the social condition if we take seriously the daily dramas of consumption, both as comedy and tragedy. “Say Yes to the Dress” is one of these social dramas, based on the very premise that buying a wedding dress really matters, that people do not make their consumption decisions lightly.

Of course “Say Yes to the Dress” is an edited and selective social drama, following a similar script each episode. The bride comes into the wedding dress shop with her entourage (family and friends). The consultant clarifies the parameters of the desired dress, first with the bride alone: What does she want, what is her budget? Then, the two pick some options in a dressing room. The bride dresses, and the trial . . .

Read more: “Say Yes to the Dress” – Consumption and the Social Condition

Spring Break with Daniel Dayan: the politics of small things meets the politics of even smaller things

small things meets smaller things © Naomi Gruson Goldfarb

I recently returned from a very enjoyable and very fruitful week in Paris, combining business with pleasure. I spent time with family, and also enjoyed a series of meetings with my dear friend and colleague, Daniel Dayan. We continued our long-term discussions and debates, moving forward to a more concerted effort, imagining more focused work together. His semiotical approach to power will inform my sociological approach and visa versa, with Roland Barthes, Victor Turner, Hannah Arendt and Erving Goffman as our guides. At least that is one way I am thinking about it now. Or as Daniel put it a while back in an earlier discussion: my politics of small things will combine with his analysis of the politics of even smaller things.

We had three meetings in Paris, a public discussion with his media class at Science Po, an extended working breakfast and lunch at two different Parisian cafés, and a beautiful dinner at his place, good food and talk throughout. I fear I haven’t properly thanked him for his wonderful hospitality.

At Sciences Po, Dayan presented a lecture to his class and I responded. This followed a format of public discussion we first developed in our co-taught course at The New School in 2010. He spoke about his theory of media “monstration,” how the media show, focusing attention of a socially constituted public. He highlighted the social theory behind his, pointing to Axel Honneth on recognition and Nancy Fraser’s critique of Honneth, Michel Foucault on the changing styles of visibility: from spectacle to surveillance, Luc Boltanski on the mediation of distant suffering and especially J. L. Austin on speech acts.

At the center of Dayan’s interest is his metaphor of “the media as the top of the iceberg.” He imagines a society’s life, people showing each other things, as involving a great complexity of human actions and interactions, mostly submerged below the surface of broad public perception, not visible for public view. The media’s . . .

Read more: Spring Break with Daniel Dayan: the politics of small things meets the politics of even smaller things

The Personal and Political Significance of Political Satire

Screen shor of Jon Stewart on "The Daily Show" and Stephen Colbert on "The Colbert Report" sharing election night, Nov. 7, 2006, together. © spablab | Flickr

Andrea Hajek’s post on the seamy side of satire and the Italian elections and Iddo Tavory’s post on humor and the social condition got me thinking about the promise and perils of political humor. This has fascinated me ever since I made it a nightly habit to tune into Stephen Colbert and Jon Stewart as a refuge from the madness that were the George W. Bush years.

I have wondered: why has my regular dose of political satire seemed so essential to my mental health? Why has it been so appealing to so many of us? On the other hand, I didn’t want to spend too much time wondering. Most scholarly accounts of humor seem to miss the point, and they are decidedly not entertaining. I feel like responding to the authors of such serious reflections: please just relax and enjoy.

But Iddo’s analysis, which is part of our on-going dialogue on the social condition, seemed to hit just the right notes: it moved our deliberations on the social condition forward, as it helped me understand important developments in global political culture, and it had a light informative touch, focused on a joke. A Jewish father warns his son not to marry outside of the faith, finding confirmation in his warning when the son’s new wife takes the faith too seriously, insisting that her husband no longer work on Saturdays, both the Jewish Sabbath and the most important day of his father’s business week.

The joke is funny in the telling. Social structure as it is manifested in interaction makes the “funny telling” possible. Social structure – the family, religion and the economy – informs the structure of the joke, which sets the stage for the performance. As Tavory maintains: “If we attend to the structure of humor, we can see that jokes work precisely because they shine light on dilemmas that are built into the social fabric.”

Political satirists work with this, for better . . .

Read more: The Personal and Political Significance of Political Satire

Social Media and Protest in the Age of Globalization

Day_9_Occupy_Wall_Street_September_25_2011© David Shankbone | Wikimedia Commons

On 17 September 2012, Occupy Wall Street celebrated its first anniversary. In spite of the usual problems facing bottom-up political activism in the long term, on which Pamela Brown reported a few months ago, OWS is still alive and kicking. Protest is clearly ‘in’, as the global protests on 14 November 2012 also demonstrated. But social movements and political protest have also made it to the screen, as memories of protest and rebellion reverberated both at the 69th Venice Film Festival and at the Toronto International Film Festival this year, with Olivier Assayas’ movie about the French 1968 protests (Après mai), Robert Redford’s interpretation of a former Weather Underground member in The company you keep, and Shola Lynch’s documentary about the black civil rights activist Angela Davis, Free Angela & All Political Prisoners.

Characteristic of OWS as well as other recent protests across the world, notably the Arab Spring, is the role of social media and the subsequent global reach of the protests. In Why it’s Kicking off Everywhere. The New Global Revolutions (Verso, 2012), BBC Newsnight economics editor and journalist Paul Mason narrates the course of events in both the Arab world and in a number of European countries since the start of the financial crisis, and analyzes the role and impact of social media in these protests. Starting with the Tahrir Square uprisings, “a revolution planned on Facebook, organized on Twitter and broadcast to the world via YouTube,” Mason takes us back to the 2008 clashes in Greece and Iran’s ‘Twitter Revolution’ in 2009, when the images of a dying Neda Agha-Soltan – discussed recently on this blog by Lisa Lipscomb – made it across the globe in a matter of minutes. Through citizen journalism, Neda became a “global icon” and a martyr, provoking a “thread of solidarity and collective mourning” both online and in the streets (see also Aleida and Corinna Assmann’s chapter in Memory in a Global Age).

In . . .

Read more: Social Media and Protest in the Age of Globalization

Sandy and Three Genres of “Reporting”

Sandy Meme Image | Facebook, Unknown Source

As Sandy hit the east coast, many of us were watching the situation closely. This meant watching not only big media but also Facebook and Twitter, where storm-related activity was plentiful. The social media news was personal, reporting on the storm not as a large-scale atmospheric system but as the weather outside the living room window. We know whose power was out, whose wasn’t; we know who saw flooding and who just saw rain; we know who was drinking wine and who was drinking beer. We even know approximately when many went to bed. Stories in big media and even in blogspace, on the other hand, tended toward the documentary: ConEdison transformer explosion on the lower east side; flooding up to 14th Street; partial building collapse on 8th Avenue.

While the latter group may have been much more informative in the conventional sense, the former group was much more illuminating. True, the “news” version of Sandy was formally conventional, but even in the details it was macroscopic and opaque. Each detail in big media was merely a data point supporting the larger context, the bigger story. Eighth Avenue, for example, was just another dot in New York City and, more generally, the Atlantic coast, while on social media, Eighth Avenue belonged to the people living there; it became a geography all its own, rather than a mathematical point in a much larger geography. In the news, Sandy was a national meteorological event. In social media, Sandy was the particular experience of an unusual afternoon and evening by a particular community.

As someone experiencing the event from afar, the difference was stark. It was difficult to emotionally reconcile the two accounts, to see them as treating one and the same reality. It still feels as though the connective tissue linking macronews to microblogging is missing. Where is the ontological middle ground? Does our cultural metaphysics allow for it?

Of particular interest, in any case, were the Sandy photos, which comprised three genres of reporting.

News media images. The news coverage of the event provided the predictable series of disaster shots—cars floating in . . .

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The Clash of Civilizations and Class Warfare: The Videos

A protest in Duraz, Bahrain against the film "The Innocence of Muslims," September 14, 2012. The banner (in Arabic) reads: "The Islamic nation will not tolerate with those who offend its sanctities." © Mohamed CJ | Wikimedia Commons

I couldn’t sleep last night, haunted by a world gone crazy.

I dreamt that a purported Israeli, with the support of one hundred rich American Jews, pretended to make a feature length film aggressively mocking the Prophet Mohammed and Muslims in general – Islamophobia and anti-Semitism combined!

The faux film producer uploaded a mock trailer to YouTube. Along with thousands of other clips, it was ignored. But then when the film was dubbed into Arabic, the demagogues of the world all played their roles – the clash of civilizations as mediated performance art.

Radical Islamic clerics worked as film distributors (monstrous monstrators as my Daniel Dayan might put it), bringing the clip to the attention of the mass media and the masses. Islamist and anti-Islamist ideologues worked up their followers, happily supporting each other in their parts. Feckless diplomats in embassies tried to assure the public that hate-speech isn’t official American policy. Analysts identified root causes.

The clash of civilizations was confirmed. All the players needed each other, supported each other, depended on each other. A marvelous demonstration of social construction: W.I. Thomas would be proud of the power of his insight. Social actors defined the clash of civilizations as real, and it is real in its consequences.

A reality confirmed with a jolt when I awoke, knowing full well about the global attacks on American embassies and symbols, and the tragic death of a man who was determined to go beyond clashing clichés, the heroic American ambassador to Libya, Chris Stevens. The American right, including the marvelous Mitt Romney and Fox News talking heads, denounced President Obama’s purported support of the attacks and failure to stand up for American values, including the freedom of speech — this from people who worry about the war on Christmas. It’s a surreal reality this morning.

And this morning, wide-awake, I am savoring Marvelous Mitt’s recent . . .

Read more: The Clash of Civilizations and Class Warfare: The Videos

Digital Events: Media Rituals in the Digital Age (Introduction)

Grave site of Neda Agha-Soltan, shot by Baseeji paramilitia in Tehran during the 2009 protests to the presidential election results. © Truth Seeker | Wikimedia Commons

To skip this introduction and go directly to “Digital Events: Media Rituals in the Digital Age” by Lisa Lipscomb, click here.

In today’s In-Depth post, which was presented at this year’s American Sociological Association Meeting in Denver, Lisa Lipscomb extends Daniel Dayan and Elihu Katz analysis of media events to the new media and the new political environment. I am struck by how the analysis of Dayan and Katz still illuminates important political developments, and also appreciate how Lipscomb extension gives a fuller understanding of media politics of our day. Their work still shows how institutionalized democracy is significantly constituted through television. She shows how extra institutional democratic forces, contributing to what Pierre Rosanvallon describes as counter-democracy, are manifested through Digital Events of the new electronic media.

Thus, the main events of this week and last: using the insights of Dayan and Katz, it is clear that the nominating conventions are anything but empty affairs. It is true that these conventions have long ago lost their instrumental purposes: before the fact everyone knew who the candidates for president and vice president would be, and the party platforms developed and passed at the conventions are ignored by the electorate and the politicians alike. Yet, the conventions still play a very important political role, ritualistically indicating that the election contest is now entering its decisive stage, and that it is now the time for all good men and women to come to the aid of their party (to paraphrase the old typing drill).

Indeed, the nominating ritual confirms both the substantial existence and appeal of and the attachment to each of the parties. They try to refine and shape their message and appeal, and in the process, they define the terms of the American political contest and debate. In societies of the past, such rituals occurred face to face: not only in conventions and politics, but also in processions, coronations, funerals and holidays of all sorts, reported first by . . .

Read more: Digital Events: Media Rituals in the Digital Age (Introduction)

Digital Events: Media Rituals in the Digital Age

The shaky video clip lasts for less than one minute. A young woman falls to the ground in a pool of her own blood, bleeding from her chest, as several men rush to her side. Two men press their palms against her chest attempting to stop the massive bleeding. As the camera operator approaches, her pupils roll to one side, she seems to be looking into the camera. Another woman’s screams are heard as the men frantically shout “Neda” and plead with her to stay with us and open her eyes (Omidsaeedi, YouTube, 2009). Blood streams out of her nose and mouth into one of her eyes; she dies with her eyes open.

The woman in the video was later identified by her fiancée as Neda Agha Soltan. Neda lay dying on Kargar Ave. in Tehran, Iran Saturday June 20, 2009 during a post-election protest, allegedly shot in the chest by a member of the Basij, a voluntary militia that takes its orders from Iran’s supreme leader Ayatollah Ali Khameini. Using a cell phone, an anonymous bystander digitally captured the moments just after Neda was shot. According to news reports, the author of the video then contacted a virtual friend he had met through Facebook who lived in the Netherlands, and asked him to post the footage. The virtual friend, known only by his first name, Hamed, uploaded the footage to the Internet and sent copies to the BBC and The Guardian as well as other media outlets. Within hours, two distinct clips surfaced on Facebook and YouTube. Shortly thereafter, the video was broadcast by CNN, thus making “Neda” a household name (Langendonck, NRC Handelsblad, 2009).

Today, I am here to talk about how mobile and social media fit in to the ongoing discussions about media’s influence on public life. I am going to make this argument in three parts. First, by offering a brief overview of Daniel Dayan and Elihu Katz’s concept of the “media event,” as outlined in their book of the same name, and more recent additions and amendments to this theory. I will then define what I call the “digital event” by looking at the capture, distribution and reaction to the Neda video. Finally, . . .

Read more: Digital Events: Media Rituals in the Digital Age

Media Remember: Berlusconi’s Comeback and The Genius of Blob

Logo for Rai Tre "Blob" © blob.rai.it

New media are increasingly changing the way history is being written and memories are being forged. Perhaps it’s not an appropriate comparison, with the Olympics ongoing, but think of the London bombings in 2005. Mobile camera phones enabled a new and more instant form of witnessing and communication, as Anna Reading explains in her article on “Mobile witnessing, mortal bodies and globital time” (Memory Studies 4.3, 2011). Another revolutionary moment in the history of media was the advent and diffusion of television, in the 1950s and 1960s, which enhanced the globalization of information and knowledge. It thus contributed to the creation of collectively shared, public memories as it allowed for news to reach – for the first time – large masses of people in various geographical areas.

The impact of television on the collective memory of the 1960s is illustrated by the blockbuster Forrest Gump (1994): here the protagonist is given a place – occasionally through recourse to original footage – in a range of major historical events which most Americans will have “experienced” through television. It thus feeds upon a national and visual memory of those years in the USA. In Italy too visual media have had an essential role in the creation and circulation of memories of the country’s national history of the past five decades or so. This is also because Italy has never had a real newspaper ‘culture’, and for most Italians TV news reports have been the main means of information. Italian cinema, in addition, has something of the status of a national heritage product, as Alan O’Leary suggests in his analysis of Italian movies on terrorism (Tragedia all’italiana. Italian Cinema and Italian Terrorisms 1970-2010, 2011), which has created a number of memorable ‘screen memories’. A news report about, say, a heat wave in Rome, for example, may start with the famous fountain scene from Federico Fellini’s Dolce Vita.

But visual memories of Italy’s past can also be viewed daily on the 15-minute long program Blob, which goes on air just after the evening news at 8pm. Created by a former TV director and . . .

Read more: Media Remember: Berlusconi’s Comeback and The Genius of Blob

Facebook and the Digital (R)evolution of a Protest Generation

Cover of 'I ragazzi del '77', by Enrico Scuro in collaboration with Marzia Bisognin and Paolo Ricci (Bologna: Baskerville, 2012).

In 2011, protests across the globe placed contentious politics at the heart of media attention. From the Arab Spring to the global Occupy movements, the world was caught in a rapid of rebellion. The role of new media in sparking, diffusing and connecting these protests did not go unnoticed.

But it’s not only the younger generations of protesters who increasingly have recourse to digital and mobile media in their activism. Old-timers are discovering new media technologies as well. This was exemplified in the recent publication of a series of photo albums on Facebook, containing hundreds of snapshots of Italian activists from a 1970s student movement, the so-called “Movement of ’77.” This was not the first attempt to reunite the 1977 generation, and yet, it has never been so successful. What makes Facebook different? Are we dealing with plain nostalgia here? I would rather argue that these digital photo albums, which open up a whole new perspective on the 1970s, as they turn attention away from dominant memories of terrorism and violence, have potentials in that they contribute to a more inclusive, alternative “history from below.”

In 2011, Time Magazine elected global activists “person of the year”. That same year, Italian student protests which had occurred 35 years ago revived on the web as photographer Enrico Scuro – class of ’77 – uploaded his photographic collection to Facebook. In doing so, he unchained enthusiastic reactions from former protesters, who tagged themselves into the photographs and left comments of all sorts. People also sent Scuro their own photographs, thus contributing to what has become something of an online family album, currently containing over 3,000 photographs. As they narrated personal anecdotes, complemented by other people’s recollections, the former protesters collectively reconstructed the (hi)story of a generation, a history not tainted by traumatic memories of terrorism and political violence – typical of the official and public version of the Italian 1970s. Furthermore, the Facebook rage led to a series of reunions outside the virtual world and, a few months ago, to the publication . . .

Read more: Facebook and the Digital (R)evolution of a Protest Generation

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